Bronnen Content & AI Zuurstof voor je klanten

Overzicht van de gebruikte bronnen van het boek Content & AI, zuurstof voor je klanten

Hoofdstuk 1 Waarom is content zuurstof voor je klanten?

1.2 Wat is contentmarketing

• Cohen, H. (2022, 26 september). Content Marketing Definition – Heidi Cohen. Heidi Cohen. https://heidicohen.com/content-marketing-definition/
• What is Content Marketing? (z.d.). Content Marketing Institute. https://contentmarketinginstitute.com/what-is-content-marketing/
• Angel Wong An Kee, Center for Southern New Hampshire University (SNHU) Programs, HELP, College of Art and Technology, Kuala Lumpur, Malaysia & Rashad Yazdanifard Center for Southern New Hampshire University (SNHU) Programs, HELP College of Art and Technology, Kuala Lumpur, Malaysia, The Review of Content Marketing as a New Trend in Marketing Practices (2015)

1.3 Waarom doen bedrijven aan contentmarketing?

• Content Marketing Institute – Why is Content Marketing Today’s Marketing? 10 Stats That Prove It
• Content Marketing Institute – 2016 Benchmarks, Budgets, and Trends—North America
• Content Marketing Institute – 4 Content Marketing Goals That Really Matter to the Business
• Search Engine Land – Why is content marketing important? 9 reasons to use content
• Patoli, Z. (2023, 27 januari). Content marketing: Why does your business need it? Forbes. https://www.forbes.com/sites/forbesagencycouncil/2023/01/26/content-marketing-why-does-your-business-need-it/?sh=d98844914b68

1.4 Content is de enige constante in je marketing mix

• Content Marketing Institute – Seth Godin: “Content Marketing is the Only Marketing Left”
• Oxford College of Marketing – Understanding The 7Ps of The Marketing Mix
• Harvard Business Review – A Quick Guide to Value-Based Pricing by Utpal M. Dholakia

1.5 Contentmarketing = marketing

• Geiger, A. (2024, 14 april). Defining generations: Where Millennials end and Generation Z begins. Pew Research Center. https://www.pewresearch.org/short-read/2019/01/17/where-millennials-end-and-generation-z-begins/
• Brunjes, K. (2024, 29 februari). Age Range by Generation – Beresford Research. Beresford Research. https://www.beresfordresearch.com/age-range-by-generation/
• Statista – Number of adblock users worldwide in selected quarters from 2013 to 2023

Over de creator economy

• Forbes – Understanding The Rise Of The Creator Economy
• Influencer Marketing Hub – What is the “Creator Economy”?
• Goldman Sachs – The creator economy could approach half-a-trillion dollars by 2027
• Deloitte – The creator economy in 3D

Over influencers

• CMSwire – Types of Social Media Influencers: Mega, Macro, Micro or Nano
• Ruiz-Gomez, A. (2019) Digital Fame and Fortune in the age of Social Media: A Classification of social media influencers aDResearch ESIC. Nº 19 Vol 19 Primer semestre, enero-junio 2019 · Págs. 8 a 29
• Influencer Marketing Hub – What is an Influencer? – Social Media Influencers Defined [Updated 2024]
• Colin Campbell, Justine Rapp Farrell (2020) More than meets the eye: The functional components underlying influencer marketing

Hoofdstuk 2 AI, zuurstof voor je content

2.4 Wat is prompt engineering

• Juan David Velásquez-Henao, Carlos Jaime Franco-Cardona & Lorena Cadavid-Higuita (2023) – Prompt Engineering: a methodology for optimizing interactions with AI-Language Models in the field of engineering
• Hewitt, C. (2023, 16 maart). The Complete Guide to AI Text Generators for Creators (How They Work, Limitations, and How to Use Them). Castos. https://castos.com/ai-text-generators/
• Hendrik Strobelt, Albert Webson, Victor Sanh, Benjamin Hoover, Johanna Beyer, Hanspeter Pfister, and Alexander M. Rush (2022) – Interactive and Visual Prompt Engineering for Ad-hoc Task Adaptation with Large Language Models
• Acar, O. A. (2023, 8 juni). AI Prompt Engineering Isn’t the Future. Harvard Business Review. https://hbr.org/2023/06/ai-prompt-engineering-isnt-the-future
• OpenAI Platform. (z.d.). https://platform.openai.com/docs/guides/prompt-engineering
• Vergadia, P., & Williams, K. (2023, 14 augustus). Best practices for prompt engineering. Google Cloud Blog. https://cloud.google.com/blog/products/application-development/five-best-practices-for-prompt-engineering
• 15 Tips to Become a Better Prompt Engineer for Generative AI. (z.d.). TECHCOMMUNITY.MICROSOFT.COM. https://techcommunity.microsoft.com/t5/ai-azure-ai-services-blog/15-tips-to-become-a-better-prompt-engineer-for-generative-ai/ba-p/3882935
• Prompt Engineering Guide – Nextra. (z.d.). https://www.promptingguide.ai/

2.6 Prompt Engineering Modellen

• Best practices for prompt engineering with the OpenAI API | OpenAI Help Center. (z.d.). https://help.openai.com/en/articles/6654000-best-practices-for-prompt-engineering-with-the-openai-api
• Y. Li, “A practical survey on zero-shot prompt design for in-context learning,” in Proceedings of the Conference Recent Advances in Natural Language Processing – Large Language Models for Natural Language Processings, RANLP, INCOMA Ltd., Shoumen, BULGARIA, 2023.
• S. Pitis, M. R. Zhang, A. Wang, and J. Ba, “Boosted prompt ensembles for large language models,” 2023.
• B. Chen, Z. Zhang, N. Langrené, and S. Zhu, “Unleashing the potential of prompt engineering in large language models: a comprehensive review,” arXiv:2310.14735, 2023.

2.7 Je eigen GPT maken

• Gartner: how to pilot generative AI
• Guinness, H. (2023b, oktober 9). What is GPT? Everything you need to know about GPT-3 and GPT-4. https://zapier.com/blog/what-is-gpt/
• Creating a GPT | OpenAI Help Center. (z.d.). https://help.openai.com/en/articles/8554397-creating-a-gpt

Hoofdstuk 3 Houvast voor je contentstrategie

3.1 De customer journey al s houvast voor je strategie

• Harvard Business Review, Adam Richardson (2010) Using Customer Journey Maps to Improve Customer Experience
• Search Engine Journal – See, Think, Do, Care: A New Way to Communicate Your SEO Strategy
• Avinash Kaushik (2013) , See-Think-Do: A Content, Marketing, Measurement Business Framework
• Grayson, R. (2023, 23 maart). Customer journey mapping. Pressbooks. https://opentextbc.ca/foundationsdigitalmarketing/chapter/customer-journey/
• The Chartered Institute of Marketing – Five stages of your customers’ buying journey
• Influencers vs. Brand Ambassadors | Influencity. (z.d.). https://influencity.com/resources/guide/influencer-marketing-vs-brand-ambassador

3.2 De customer journey als product

• Court, D., Elzinga, D., Mulder, S., & Vetvik, O. J. (2009, 1 juni). The consumer decision journey. McKinsey & Company. 
• Gopaldas, A. (2022, 21 juni). What you’re getting wrong about customer journeys. Harvard Business Review.
• Hubspot, Aron Agius (2024) – Customer Journey Maps: How to Create Really Good Ones
• Meltwater, Kiely, TJ, (2024) – The Importance of Customer Journey Mapping for Brands
• Content Marketing Institute, Marcia Riefer Johnston (2016) – Why – and How – to Map Out Your Customers’ Journeys

3.3 Onderzoek als houvast voor je strategie

• Chris Bart, ‘Sex, Lies & Mission Statements’. In: Business Horizons, nov-dec 1997
• Obi4wan monitoring software
• Simon Sinek, Start with Why. How Great Leaders Inspire Everyone To Take Action. Penguin Books, 2009
• I. Sperano, SIGDOC ’17: Proceedings of the 35th ACM International Conference on the Design of Communication August 2017 Article No.: 17 Pages 1–10- Content audit for the assessment of digital information space: definitions and exploratory typology
• Ahrefs, Joshua Hardwick (2023) – Follow Our Content Audit Process for 2023
• Joe Pullizi, Epic Contentmarketing. How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less.
• Contently, Contently Methodology (whitepaper)
• Harvard Business Review: Using Customer Journey Maps to improve customer experience, 2010

Hoofdstuk 4 Je doelstellingen en KPI’s bepalen

• Forbes, Russ Alan Prince and Bruce Rogers (2012) What Is A Thought Leader?
• DMA E-mail Marketing Benchmark
• Salesforce – Pardot: B2B Marketing Analytics Implementation Guide
• Pol, T. (2024, 9 januari). 12 Key Google Analytics Metrics to Track. Semrush Blog. https://www.semrush.com/blog/metrics-in-google-analytics/
• Edelman Trust Report
• Joe Pullizi, Epic Contentmarketing. How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. McGraw-Hill Education, 2013
• Digital Marketing Institute Influencer Marketing: The Ultimate Guide (2022)
• Hall, L. (2024, 19 maart). Influencer Marketing: The Ultimate Guide. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/influencer-marketing-guide
• The Meyers Briggs Company, MBTI feiten
• Smartinsights.com Big book of marketing KPI benchmarks
• Web-strategist.com, Jeremiah Owyang, Framework: The Social Media ROI Pyramid

Hoofdstuk 5 Klantinzichten centraal in contentstrategie

• Wouter Faes, Louise Knight, Paul Matthyssens (2001), Buyer profiles: an empirical investigation of changing organizational requirements
• Wikipedia contributors. (2024, 23 april). Big Five personality traits.
• Big Five Personality Traits: The OCEAN Model Explained 23 Jun 2017 by Courtney E. Ackerman, MA
• Waarden en normen: An Overview of the Schwarz Theory of Basic Values
• Experiencemap.com The Ultimate Guide to Experience Mapping
• Alexander Osterwalder e.a., Waarde Propositie Ontwerp
• Coca-Cola Micro Moments – YouTube
• Think with Google, Hanibal Ahwash, Marina Bonetti (2023) Personalisation guide: How and why marketers should define personas for audiences
• HubSpot Knowledge Base, Create and edit personas (2024)
• Gartner research paper, How to Build Great B2B Buyer Personas

Hoofdstuk 6 Je merk zuurstof voor je contentstrategie

• Carnegie, D. (2010). How To Win Friends and Influence People. Simon and Schuster.
• Heath, C., & Heath, D. (2007). Made to Stick: Why Some Ideas Survive and Others Die. Random House.
• Ballings, B. (2023, 11 september). Unlock Cialdini’s secrets using ChatGPT.

Hoofdstuk 7 Breng je content tot leven met Artificial Intelligence

7.1 Creativiteit

• Runco, M. A., Illies, J. J., & Eisenman, R. (2005b). Creativity, Originality, and Appropriateness: What do Explicit Instructions Tell Us About Their Relationships? Journal Of Creative Behavior/The Journal Of Creative Behavior, 39(2), 137–148. https://doi.org/10.1002/j.2162-6057.2005.tb01255.x
• Corazza, G. (2016). Potential Originality and Effectiveness: The Dynamic Definition of Creativity. Creativity Research Journal, 28(3), 258–267. https://doi.org/10.1080/10400419.2016.1195627
• Burrus, D. (2016, 12 mei). 3 Levels of Creativity: Leverage Your Unique Gifts – Daniel Burrus. Daniel Burrus. https://www.burrus.com/2013/12/3-levels-of-creativity-leverage-your-unique-gifts/
• Eapen, T. T. (2023b, juni 13). How Generative AI can augment human creativity. Harvard Business Review. https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativity

7.2 Tekst genereren met AI

• McCoy, J. (2023, 16 februari). What is short-form content? Your guide to when and how to use it. Search Engine Land. https://searchengineland.com/short-form-content-393191
• Shewan, D., & Shewan, D. (2023, 14 november). What is Long-Form Content & Why does it work? WordStream. https://www.wordstream.com/blog/ws/2014/05/05/longform-content
• 13 Free AI text generator tools for writing in 2024 | HIVe. (2023, 27 december). Hive. https://hive.com/blog/free-ai-text-generator-tools/
• Guinness, H. (2023, 19 mei). The top AI text generators. Zapier. https://zapier.com/blog/ai-text-generator/
• Free AI writing & text generation tools. (z.d.). Grammarly. https://www.grammarly.com/ai-writing-tools
• Wodecki, B. (2024, 4 januari). The Essential List: AI Text-Generation Models and Apps. https://aibusiness.com/nlp/ai-text-generation-models-and-apps-everything-you-need-to-know
• Clemente, J. (2023, 5 juli). The best AI text Generators. Time. https://time.com/charter/6293599/the-best-ai-text-generators/
• Wong, V. (2023, 6 november). 9 Best AI Text Generators – Tested (Free & Paid) – Piktochart. Piktochart. https://piktochart.com/blog/ai-text-generators/
• Google Search’s guidance about AI-generated content  |  Google Search Central Blog  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
• Montti, R. (2023, 28 augustus). Google on How GoogleBot handles AI generated content. Search Engine Journal. https://www.searchenginejournal.com/google-on-how-googlebot-handles-ai-generated-content/494925/
• Van Den Eynde, E. (2024, 5 april). Google Won’t Penalize AI Content If You Do This. StoryChief – Content Marketing Blog. https://storychief.io/blog/does-google-penalize-ai-content-creation
• Brand voice: What it is (and isn’t) and how to define yours – @GatherContent. (2023, 3 januari). GatherContent. https://gathercontent.com/blog/the-ultimate-guide-to-tone-of-voice
• Verbina, E. (2022, 14 juli). How to Define Your Brand’s Tone of Voice (+ Template). Semrush Blog. https://www.semrush.com/blog/how-to-define-your-tone-of-voice/
• Laskowski, F. (2024, 22 maart). Exploring 12 Tones of Voice To Find Your Unique Brand Voice. StoryChief – Content Marketing Blog. https://storychief.io/blog/types-of-tone-of-voice
• Winter, T. (2024, 12 april). Tone of Voice Examples [With AI prompts & Content Sample]. SEOwind. https://seowind.io/tone-of-voice-examples-ai/
• Follonier, F. (2023, 31 maart). ChatGPT Style Guide: Understanding Voice and Tone Prompt Options for Engaging Conversations. relataly.com. https://www.relataly.com/chatgpt-style-guide-understanding-voice-and-tone-options-for-engaging-conversations/13065/
• R, S. (2023, 4 oktober). Training AI to Mirror Your Brand’s Voice: A Comprehensive Approach. https://www.linkedin.com/pulse/training-ai-mirror-your-brands-voice-comprehensive-approach-riley/

7.3 Afbeeldingen genereren met AI

• Nelson, D. L., Reed, V. S., & Walling, J. R. (1976). Pictorial superiority effect. Journal of Experimental Psychology: Human Learning and Memory, 2(5), 523–528. https://doi.org/10.1037/0278-7393.2.5.523
• Appel, G. (2023, 11 april). Generative AI Has an Intellectual Property Problem. Harvard Business Review. https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problem
• Roller, J. (2023, 11 december). Ethical Pros and Cons of AI Image Generation. IEEE Computer Society. https://www.computer.org/publications/tech-news/community-voices/ethics-of-ai-image-generation
• Hetler, A. (2023, 21 september). Pros and cons of AI-generated content. WhatIs. https://www.techtarget.com/whatis/feature/Pros-and-cons-of-AI-generated-content
• De Waij, A. (2024, 18 april). Roodkapje. Zuurstof Voor Je Klanten! https://zuurstofvoorjeklanten.nl/content/roodkapje/
• Research guides: Artificial Intelligence for Image Research: Critically Evaluating AI Tools. (z.d.). https://guides.library.utoronto.ca/image-gen-ai/critical-evaluation
• Lebovitz, S., Lifshitz-Assaf, H., & Levina, N. (2023, 7 maart). The No. 1 Question to Ask When Evaluating AI Tools. MIT Sloan Management Review. https://sloanreview.mit.edu/article/the-no-1-question-to-ask-when-evaluating-ai-tools/
• You’re struggling to find the right AI-powered image recognition tools. What should you do? (2024, 22 januari). https://www.linkedin.com/advice/0/youre-struggling-find-right-ai-powered-xq68e
• Arnold, V. (2024, 14 maart). How to Generate AI Images of Yourself: Step by Step. Neuroflash. https://neuroflash.com/blog/how-to-generate-ai-images-of-yourself/
• Macready, H. (2023, 15 november). How to Write AI Art Prompts [Examples + Templates]. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/ai-art-prompts/
• AI-stijlen voor het genereren van AI-afbeeldingen met Shutterstock. (z.d.). Shutterstock. https://www.shutterstock.com/nl/ai-image-generator/styles
• O’ Carrol, B. (2023, 15 februari). 28 composition techniques that will improve your photos. PetaPixel. https://petapixel.com/photography-composition-techniques/
• Day, A. (2024, 19 maart). 22 Essential Photography Composition Techniques for Better Photos. Shotkit. https://shotkit.com/photography-composition/
• Parsons, L., & Parsons, L. (2024, 3 januari). Great promise but potential for peril. Harvard Gazette. https://news.harvard.edu/gazette/story/2020/10/ethical-concerns-mount-as-ai-takes-bigger-decision-making-role/
• EU The Ethics of Artificial Intelligence
• FutureLearn. (2022, 25 oktober). Updates, Insights, and News from FutureLearn | Online Learning for You. FutureLearn. https://www.futurelearn.com/info/courses/harnessing-ai-in-marketing-and-communication/0/steps/389664

Consistentie van karakters

• Creativity, J. W. �. A. (2023, 28 juli). A Simple Step-by-Step Guide to Creating Consistency In Generative AI Art. Medium. https://generativeai.pub/a-simple-step-by-step-guide-to-creating-consistency-in-generative-ai-art-52f0267bedf3
• Mastering character consistency in Text-to-Video Generation. (2023, 10 november). https://www.toolify.ai/ai-news/mastering-character-consistency-in-texttovideo-generation-73756

Dean, T. (2024, 10 april). Creating an Ideal Client Avatar for Your Digital Agency. Agency Mavericks. https://www.agencymavericks.com/creating-a-customer-avatar-for-marketing-and-sales/

7.4 Video genereren met AI

• Rosensteel, S. (2013b, januari 28). Why online video is vital for your 2013 content marketing objectives. Forbes. https://www.forbes.com/sites/seanrosensteel/2013/01/28/why-online-video-is-vital-for-your-2013-content-marketing-objectives/
• Xccelerate. (2024, 13 maart). Demystifying the Magic: How AI Video Generators Work, Featuring Pika 1.0. Xccelerate. https://www.xccelerate.co/blog/demystifying-the-magic-how-ai-video-generators-work-featuring-pika-10
• Colossyan Creator. (z.d.). AI video generation: What is it and how does it work? | Colossyan Creator. https://www.colossyan.com/posts/ai-video-generation-what-is-it-and-how-does-it-work
• Weitzman, C. (2023, 13 oktober). A Beginner’s Guide to AI video Generation 🚀 Speechify. Speechify. https://speechify.com/blog/a-beginners-guide-to-ai-video-generation/
• Talvola, E. (2023b, juli 3). The Ethics of AI Video Generators: Pros and cons. Animoto video maker – Stand out on social media. Easily. https://animoto.com/blog/video-tips/ai-video-generator-ethics
• Team, A. (2023b, mei 26). The Pros and Cons of Using AI Content Generators. AIContentfy. https://aicontentfy.com/en/blog/pros-and-cons-of-using-ai-content-generators
• Sample, I. (2023, 28 oktober). What are deepfakes – and how can you spot them? The Guardian. https://www.theguardian.com/technology/2020/jan/13/what-are-deepfakes-and-how-can-you-spot-them
• Van Der Sluis, B. (2024, 20 februari). Zien is geloven? Dit moet je weten over deepfake video’s. Mediawijsheid.nl. https://www.mediawijsheid.nl/deepfake/
• Ministerie van Justitie en Veiligheid. (2022, 5 januari). Probleem van deepfakes zit niet in wetgeving, maar vooral in handhaving daarvan. Nieuwsbericht | WODC – Wetenschappelijk Onderzoek- en Datacentrum. https://www.wodc.nl/actueel/nieuws/2022/01/05/probleem-van-deepfakes-zit-niet-in-wetgeving-maar-vooral-in-handhaving-daarvan

Tekst naar video maken met AI

• Arvix research paper over Sora
• Introducing general world models. (z.d.). https://research.runwayml.com/introducing-general-world-models
• High-Resolution Image Synthesis with Latent Diffusion Models | Runway Research. (z.d.). https://research.runwayml.com/high-resolution-image-synthesis-with-latent-diffusion-models
• Gen-2 by Runway. (z.d.). https://research.runwayml.com/gen2
• All You Need to Know About Synthetic Media | HeyGen Blog. (z.d.). https://www.heygen.com/article/synthetic-media
• Learn More About Synthesia’s AI Research and Development. (z.d.). https://www.synthesia.io/research
• Haiper AI – How to make AI videos with text. (z.d.). https://haiper.ai/blog/tutorial-making-ai-videos-with-text
• How to use AI to generate B-roll for your videos – Capsule. (z.d.). https://capsule.video/blog/how-to-use-ai-to-add-b-roll-to-your-videos-step-by-step-guide

Mayers cognitive leerproces

• Mayer’s 12 Principles of Multimedia Learning | DLI. (z.d.). Digital Learning Institute. https://www.digitallearninginstitute.com/blog/mayers-principles-multimedia-learning
• Digitale Didactiek |  Mayer’s ontwerpprincipes van multimedialeren. (z.d.). http://www.digitaledidactiek.be/modules/2-ontwerp/theorie/mayer/mayers-ontwerpprincipes-van-multimedialeren/
• Van Hooijdonk, J. (z.d.). Digitale Didactiek |  Mayer’s ontwerpprincipes van multimedialeren. Digitale Didactiek. https://digitaledidactiek.zuyd.nl/mayers-ontwerpprincipes-van-multimedialeren/

• Shreshtra. (2024, 16 februari). How to make AI Generated video with Animaker: Quick and Easy Guide! Animaker. https://www.animaker.com/hub/how-to-make-ai-generated-video/
• Weitzman, C. (2023a, september 22). How to make an AI video of Yourself: The Ultimate guide to AI video creation 🚀 Speechify. Speechify. https://speechify.com/blog/how-to-make-an-ai-video-yourself/
• How to Make AI Videos (Step-by-Step Guide for 2024). (2024, 21 februari). https://www.tavus.io/post/how-to-make-ai-videos
• McCoy, J. (2024, 22 april). Text to Video AI: From Idea to Screen in Minutes – Content @ Scale. Content @ Scale. https://contentatscale.ai/blog/prompt-to-video-ai/
• Alster, K. (2023, 31 oktober). How to make a good video using the FOCA Framework. Synthesia. https://www.synthesia.io/post/how-to-make-a-good-video
• Saleem, A. (2024, 26 februari). 7 prompting techniques to use AI video generators. Data Science Dojo. https://datasciencedojo.com/blog/prompting-to-use-ai-video-generators/
• StoryboardHero. (2024, 11 april). Tutorials – Storyboard Hero. Storyboard Hero. https://storyboardhero.ai/tutorials

Video bewerken met AI (editing)

• Behind the Scenes: Simple Explanation of the Video Production Process. (z.d.). https://www.storytellermn.com/blog/video-production-process
• Team, A. (2023, 5 maart). AI-generated content for video editing and post-production. AIContentfy. https://aicontentfy.com/en/blog/ai-generated-content-for-video-editing-and-post-production
• DeepBrain AI. (z.d.). Best AI Video Editor | Easy Create, Simple Edit with AI. https://www.deepbrain.io/features/ai-video-editor
• How to Edit a Video with AI: A Step-by-Step Guide. (2024, 27 februari). https://www.toolify.ai/ai-news/how-to-edit-a-video-with-ai-a-stepbystep-guide-2023478
• How to Use Multi Motion Brush. (z.d.). [Video]. https://academy.runwayml.com/gen2/how-to-use-multi-motion-brush
• Remove objects from your videos with the Content-Aware Fill panel. (z.d.). https://helpx.adobe.com/after-effects/using/content-aware-fill.html
• DPTH: Add Depth & 3D to Photos with AI Magic | Deepgram. (z.d.). Deepgram. https://deepgram.com/ai-apps/depth
• Aayush. (2024, 14 februari). Runway AI: Review, features, & guide (2024). Elegant Themes Blog. https://www.elegantthemes.com/blog/business/runway-ai-review

Beeld naar video

• Create Stunning Videos with Images: A Step-by-Step Guide. (2023, 19 oktober). https://www.toolify.ai/ai-news/create-stunning-videos-with-images-a-stepbystep-guide-789630
• BasedLabs.ai | AI video powerhouse and community. (2024, 13 februari). https://www.basedlabs.ai/articles/how-to-make-a-video-with-pictures-an-easy-guide
• Weitzman, C. (2023, 10 december). Mastering Picture videos: How to make a video with pictures. Speechify. https://speechify.com/blog/how-to-make-a-video-with-pictures/
• How to Use AI Images from DALL·E to Create Videos with Zapier – Creatomate. (z.d.). https://creatomate.com/blog/how-to-use-ai-images-from-dalle-to-create-videos-with-zapier

SEO voor video

• Talvola, E. (2023, 27 juni). 6 Ways to Use AI in your SEO Video Marketing Strategy. Animoto video maker – Stand out on social media. Easily. https://animoto.com/blog/video-tips/AI-for-SEO-video-marketing-strategy
• Bernzweig, M. (2024, 10 april). SEO Gold Mine: Mastering AI Video SEO Optimization Strategy. Software Oasis. https://softwareoasis.com/ai-video-seo-optimization/

Zelf een video Avatar maken

• Prompt Engineering. (2023, 4 februari). Create your own AI Animated Avatar: a Step-by-Step guide [Video]. YouTube. https://www.youtube.com/watch?v=V2efVSXSlqc
• Create an AI avatar video. (z.d.). https://virbo.wondershare.com/guide/create-an-ai-avatar-video.html
• Weitzman, C. (2023a, september 22). How to make an AI video of Yourself: The Ultimate guide to AI video creation 🚀 Speechify. Speechify. https://speechify.com/blog/how-to-make-an-ai-video-yourself/

Video naar tekst (transcriberen)

• Pogla, M. (2024, 13 maart). Transcribing videos using ChatGPT: a Step-by-Step Guide. AutoGPT Official. https://autogpt.net/transcribing-videos-using-chatgpt-a-step-by-step-guide/
• Best Way to Transcribe Video To Text | Otter.ai. (z.d.). https://otter.ai/blog/best-way-to-transcribe-video-to-text
• Nwankwo, C. (2024, 7 april). How to Generate Automatic Transcription With AI Tools in 2024. Insight7. https://insight7.io/how-to-generate-automatic-transcription-with-ai-tools-in-2024/

Video naar audio

• Otachi, E. (2024, 24 april). How to convert video to audio: A step-by-step guide. https://www.descript.com/blog/article/how-to-turn-video-into-audio-file
• Pogla, M. (2024b, maart 13). Transcribing videos using ChatGPT: a Step-by-Step Guide. AutoGPT Official. https://autogpt.net/transcribing-videos-using-chatgpt-a-step-by-step-guide/
• How to Convert Video to Audio on Any Device (Desktop & Phone). (z.d.). https://riverside.fm/blog/how-to-convert-video-to-audio

7.5 Audio/Podcast maken met AI

• Lutkevich, B. (2022, 9 maart). podcasting. Unified Communications. https://www.techtarget.com/searchunifiedcommunications/definition/podcasting
• Gwira, C. (2024, 31 januari). 10 Best AI Audio Tools in 2024 (For podcasts, music & more). Elegant Themes Blog. https://www.elegantthemes.com/blog/business/best-ai-audio-tools
• Buzzsprout. (2024, 1 januari). How to Start a Podcast: Complete Step-by-Step Guide [2024]. 
• How to start a podcast: The creator’s step-by-step  guide. (2023, 26 juli).
• Winn, R. (2024, 12 maart). How to start a podcast in 2024: A Step-By-Step Guide. Podcast Insights®.
• Podcasts in your education, how to do it. (z.d.). Utrecht University.

Stemmen genereren met AI (tekst-naar-stem)

• Anchan, P. (2023, 12 oktober). What is Text to Speech and how does it work? The Writesonic Blog – Making Content Your Superpower. https://writesonic.com/blog/text-to-speech
• How to use the text to speech feature – Microsoft Support. (z.d.). https://support.microsoft.com/en-au/topic/how-to-use-the-text-to-speech-feature-1aa3a474-dd42-40f0-803d-d9f78ada0387
• Transkriptor. (2024, 17 januari). Text-to-Audio Conversion: Transforming Words into Sound. Transkriptor! https://transkriptor.com/converting-text-to-audio/

Een podcast maken met AI

• Team, P. (2024, 22 januari). How to Create a Podcast with Generative AI. Podcastle Blog. https://podcastle.ai/blog/how-to-create-a-podcast-with-generative-ai/
• Podcastle – features, pricing, pros & cons. (z.d.). findmyaitool.com. https://findmyaitool.com/tool/podcastle
• Doughty, D. (2023, 31 juli). The Pros and Cons of AI Integration in Radio Broadcasting. Streamerr Blog. https://blog.streamerr.co/the-pros-and-cons-of-ai-integration-in-radio-broadcasting/

Hoofdstuk 8 Zuurstof voor je contentstrategie

8.1 Adverteren

• Martech, A. (2024, 11 januari). Digital Versus Traditional Marketing: What Today’s C-Suite Needs to Know. Wharton Online. https://online.wharton.upenn.edu/blog/digital-versus-traditional-marketing/
• Gupta, A. (2023, 6 december). Advertising’s Future: Blending Digital and Traditional Methods – Search My Expert Blog. Search My Expert Blog. https://blog.searchmyexpert.com/digital-vs-traditional-advertising/
• Moorman, C. (2022, 24 mei). Why Marketers Are Returning to Traditional Advertising. Harvard Business Review. https://hbr.org/2022/04/why-marketers-are-returning-to-traditional-advertising

Advertorial

• What is an Advertorial? The Complete Guide. (z.d.). https://www.nativeadvertisinginstitute.com/blog/the-ultimate-guide-to-advertorials
• Carmicheal, K. (2023, 17 januari). What is an advertorial? 8 examples to help you write one. Hubspot. https://blog.hubspot.com/marketing/blog-versus-advertorial
• Flexxable. (2021, 25 oktober). ✍️ Advertorial 101 | The complete guide to HIGH CONVERTING advertorials [Video]. YouTube. https://www.youtube.com/watch?v=o6uXcJ5Oj8o

Native advertising

• What is native advertising? The ultimate guide. (z.d.). https://www.nativeadvertisinginstitute.com/blog/native-advertising-ultimate-guide
• Taboola. (2023, 24 januari). What is Native Advertising? | Taboola. Taboola.com. https://www.taboola.com/native-advertising
• Times, N. Y. (2020, 17 juli). PAID POST by Netflix — Women Inmates Separate But Not Equal. The New York Times. https://www.nytimes.com/paidpost/netflix/women-inmates-separate-but-not-equal.html

Branded content

• DPG Media Privacy Gate. (z.d.). https://www.nu.nl/148122/video/bekijk-de-vernieuwde-attractie-van-pirates-of-the-carribean-in-disneyland.html
• Cantor, K. (2023, 18 september). Branded Content: What It Is & How to Create It. Semrush Blog. https://www.semrush.com/blog/branded-content/
• Branded content examples. (2022, 7 september). Content Marketing Institute. https://contentmarketinginstitute.com/articles/branded-content-right/
• Rodriguez, A. (2022, 2 maart). 4 Ways to Create Powerful Branded Content [+ Examples]. Hubspot. https://blog.hubspot.com/agency/branded-content
• Jenkins, K. (2024, 8 april). Perfect partners: YouTube creators share their magic formula for branded content success. Think With Google. https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/video/youtube-creators-branded-content/
• West, C. (2024, 8 februari). A Marketer’s Guide on Instagram Branded Content for 2024. Influencer Marketing Hub. https://influencermarketinghub.com/instagram-branded-content/

Sponsored advertising

• Success with Sponsored Products. (2024, 25 april). [Video]. Amazon Ads. https://advertising.amazon.com/library/guides/basics-of-success-sponsored-ads
• Bump, P. (2023, 13 september). The Ultimate Guide to Sponsored Content. Hubspot. https://blog.hubspot.com/marketing/sponsored-content-that-doesnt-suck
• ActiveCampaign. (2023, 26 september). Sponsored Content: What You Need to Know (and 9 Examples!). https://www.activecampaign.com/blog/sponsored-content
• Loktionova, M. (2021, 13 september). Sponsored Content: The Ultimate Guide with Inspiring Examples. Semrush Blog. https://www.semrush.com/blog/sponsored-content-guide/
• Succes bereik je samen! – KNHB. (2021, 30 juni). KNHB. https://www.knhb.nl/partner/volvo
• Nowness – about
• Butler, R. R. (2020, 3 juli). The rise of brand-sponsored content and why it’s here to stay. The Drum. https://www.thedrum.com/opinion/2020/07/03/the-rise-brand-sponsored-content-and-why-it-s-here-stay

De rol van Search Enging Advertisging (SEA)

• Search Engine Land. (2022, 3 maart). Smart Shopping Campaigns: How SEA specialists score with new insights. Search Engine Land. https://searchengineland.com/smart-shopping-campaigns-how-sea-specialists-score-with-new-insights-348242
• Hoory, L. (2024, 17 april). The Ultimate Guide to Search Engine Marketing (SEM) in 2024. Forbes Advisor. https://www.forbes.com/advisor/business/search-engine-marketing-sem/
• Osmundson, B. (2023, 8 november). An In-Depth Guide to Google Ads. Search Engine Journal. https://www.searchenginejournal.com/google-ads/496262/
• The complete guide to search engine marketing. (2023, 20 januari). Microsoft Advertising. https://about.ads.microsoft.com/en-us/get-started/guide-to-search-engine-marketing-sem
• Your guide to AI-powered Search ads – Google Ads Help. (z.d.). https://support.google.com/google-ads/answer/12158267?hl=en

De rol van advertenties in sociale media

• Hilde A. M. Voorveld, Guda van Noort, Daniël G. Muntinga & Fred Bronner (2018) Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type, Journal of Advertising, 47:1, 38-54, DOI: 10.1080/00913367.2017.1405754. https://doi.org/10.1080/00913367.2017.1405754
• Barnhart, B. (2023, 29 september). Social media advertising: How it works and tips for success. Sprout Social. https://sproutsocial.com/insights/social-media-advertising-strategy/
• BigCommerce. (2024, 4 maart). Social Media Advertising: Best Platforms + Tips for Success. BigCommerce. https://www.bigcommerce.com/articles/omnichannel-retail/social-media-advertising/
• Zalani, R. (2024, 16 april). A Detailed Guide to Social Media Advertising in 2024. Buffer Library. https://buffer.com/library/social-media-advertising/

Cookies

• Wikipedia contributors. (2024, 25 april). HTTP cookie. Wikipedia. https://en.wikipedia.org/wiki/HTTP_cookie
• Privacy, P. K.-. E. O. (2024, 11 januari). Wat zijn cookies? Consumentenbond. https://www.consumentenbond.nl/internet-privacy/wat-zijn-cookies
• Chavez, A. (2023, 14 december). The next step toward phasing out third-party cookies in Chrome. Google. https://blog.google/products/chrome/privacy-sandbox-tracking-protection/
• Bump, P. (2022, 27 juli). The Death of the Third-Party Cookie: What Marketers Need to Know About Google’s 2023 Phase-Out. Hubspot. https://blog.hubspot.com/marketing/third-party-cookie-phase-out
• Sweeney, M. (2024, 30 januari). What’s the Difference Between First-Party and Third-Party Cookies? Clearcode. https://clearcode.cc/blog/difference-between-first-party-third-party-cookies/
• Third party cookie inventory – Microsoft Support. (z.d.). https://support.microsoft.com/en-us/topic/third-party-cookie-inventory-81ca0c3d-c122-415c-874c-55610e017a6a
• De AVG in het kort. (z.d.). Autoriteit Persoonsgegevens. https://www.autoriteitpersoonsgegevens.nl/themas/basis-avg/avg-algemeen/de-avg-in-het-kort
• AVG | Algemene Verordening Gegevensbescherming – Your Europe. (2022, 7 juni). Your Europe. https://europa.eu/youreurope/business/dealing-with-customers/data-protection/data-protection-gdpr/index_nl.htm
• General Data Protection Regulation (GDPR) – legal text. (2024, 22 april). General Data Protection Regulation (GDPR). https://gdpr-info.eu/
• Polderman, T. (2022, 19 juli). Contextual Advertising: de cookieloze oplossing. Marketingfacts. https://www.marketingfacts.nl/berichten/contextual-advertising-de-targeting-oplossing-in-een-cookieloze-wereld/
• Kadar, T. (2023, 7 december). What is device fingerprinting & how does it work? | SEON. SEON. https://seon.io/resources/device-fingerprinting/
• Aggregation Service overview. (2022, 29 november). Google For Developers. https://developers.google.com/privacy-sandbox/relevance/aggregation-service
• John, L. K. (2017, 21 december). Targeting ads without creeping out your customers. Harvard Business Review. https://hbr.org/2018/01/ads-that-dont-overstep
• Hermeler, E. (2024, 5 februari). Wat is server side tagging en wat zijn de voordelen. eRocket. https://erocket.nl/wat-is-server-side-tagging/

Hoe AI zuurstof is voor je advertisingstrategie

• Kovalenko, M. (2023, 7 december). AI’s influence on the programmatic advertising industry. Forbes. https://www.forbes.com/sites/forbestechcouncil/2023/12/05/ais-influence-on-the-programmatic-advertising-industry/?sh=3a01156a5994
• Google Search’s guidance about AI-generated content  |  Google Search Central Blog  |  Google for Developers. (z.d.-b). Google For Developers. https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
• AI in Programmatic Advertising: What Does the Future Hold? (2023, 9 augustus). Grapeseed Media. https://grapeseedmedia.com/blog/ai-in-programmatic-advertising/
• Mileva, G. (2024, 18 maart). Maximize your ad spend with these top AI programmatic advertising tools. Influencer Marketing Hub. https://influencermarketinghub.com/ai-programmatic-advertising-tools/
• Mitchell-Wolf, E. (2023, 15 november). AI will exacerbate some programmatic ad issues and alleviate others. EMARKETER. https://www.emarketer.com/content/ai-will-exacerbate-some-programmatic-ad-issues-alleviate-others
• Kirk, E. (2023, 5 oktober). Personalization and Context: AI’s surging role in advertising. Forbes. https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2022/02/09/personalization-and-context-ais-surging-role-in-advertising/?sh=78f69fe05ce0
• Kaput, M. (2024, 22 januari). AI in Advertising: Everything You Need to Know. Marketing Artificial Intelligence Institute. https://www.marketingaiinstitute.com/blog/ai-in-advertising

8.2 SEO

• Communications, A. D. (2023, 8 november). Content Marketing for Local SEO: The Ultimate Guide. Asset Digital Communications. https://assetdigitalcom.com/blog/content-marketing-local-seo/
• Cappelli, S. (2023, 20 november). SEO and Content Marketing: How to Combine Them Effectively. Semrush Blog. https://www.semrush.com/blog/seo-and-content-marketing/
• Styla GmbH. (2024, 21 februari). 22 hands-on Technical, On-Page and Off-Page SEO Techniques. https://www.styla.com/blog/22-seo-techniques
• Owen, J. (2022, 28 december). The difference between technical SEO, on-page SEO, and off-page SEO. Click Intelligence. https://www.clickintelligence.co.uk/difference-between-technical-seo-on-page-seo-and-off-page-seo/
• Southern, M. G. (2022, 21 november). Keyword stuffing as a Google ranking factor: What you need to know. Search Engine Journal. https://www.searchenginejournal.com/ranking-factors/keyword-stuffing/
• Oosting, J. (2023, 26 november). SEO trends 2024: all trends in one overview | SmartRanking. SmartRanking. https://smartranking.nl/en/seo-trends/
• Team Semrush. (2023, 9 november). What Is the Future of SEO in 2024? 9 Critical SEO Trends to Know. Semrush Blog. https://www.semrush.com/blog/future-of-seo/
• Mmeje, C. (2024, 23 april). 2024 SEO and Content Trends: Top Predictions from 27 Industry Experts. Moz. https://moz.com/blog/2024-seo-content-predictions

Houd rekening met intentie

• Van de Rakt, M. (2022, 14 oktober). What is search intent and why is it important for SEO? Yoast. https://yoast.com/search-intent/
• Morris, C. (2023, 17 augustus). There are more than 4 types of search intent. Search Engine Land. https://searchengineland.com/search-intent-more-types-430814
• Lahey, C. (2023, 23 juni). The 4 Types of Keywords (+ Examples). Semrush Blog. https://www.semrush.com/blog/types-of-keywords-commercial-informational-navigational-transactional/

Google E-E-A-T

• Southern, M. G. (2024, 24 april). Google E-E-A-T: What Is It & How To Demonstrate It For SEO. Search Engine Journal. https://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/
• Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience  |  Google Search Central Blog  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t
• Creating Helpful, Reliable, People-First Content | Google Search Central  |  Documentation  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/docs/fundamentals/creating-helpful-content
• Toonen, E. (2023, 30 maart). What is E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)? Yoast. https://yoast.com/what-is-e-e-a-t/
• Handley, R. (2023, 27 april). What Are E-E-A-T and YMYL in SEO & How to Optimize for Them. Semrush Blog. https://www.semrush.com/blog/eat-and-ymyl-new-google-search-guidelines-acronyms-of-quality-content/
• Howells-Barby, M. (2023, 7 december). The Power of YMYL & E-E-A-T: Turn Acronyms Into SEO Assets. Traffic Think Tank. https://trafficthinktank.com/ymyl/
• Handley, R. (2024, 19 februari). Keyword Analysis for SEO: What It Is & How to Do It. Semrush Blog. https://www.semrush.com/blog/keyword-analysis/

Genereer metabeschrijvingen met AI

• Akshita. (2024, 22 april). How to Use AI SEO Meta Description & Title Generator. Narrato | Blog. https://narrato.io/blog/how-to-generate-seo-meta-description-using-ai/
• Kaur, B. (2023, 27 augustus). How to Write Meta Descriptions With AI (Tools + Tips). https://www.wordtune.com/blog/how-to-write-meta-descriptions-with-ai
• Numa, E. (2024, 27 februari). How to Write a Meta Description Using AI. Knowadays. https://knowadays.com/blog/how-to-write-a-meta-description-using-ai/

Alt-text & caption-generatie

• Allen, J. (2024, 24 januari). Generate image alt text at scale with AI: A 7-step guide for SEOs. Search Engine Land. https://searchengineland.com/generate-image-alt-text-at-scale-with-ai-436775
• Zielonka, M. (2024, 24 april). Alt Text AI – Automatically generate image alt text for SEO and accessibility. WordPress.org. https://wordpress.org/plugins/alttext-ai/

Hoe Google kijkt naar AI content

• Google Search’s guidance about AI-generated content  |  Google Search Central Blog  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
• Montti, R. (2024, 13 maart). Google’s Algorithm Hates AI Content? How To Make Google Love It. Search Engine Journal. https://www.searchenginejournal.com/googles-algorithm-hates-ai-content-how-to-make-google-love-it/510854/
• Williams-Cook, M. (2024, 15 februari). Google’s shifting approach to AI content: An in-depth look. Search Engine Land. https://searchengineland.com/googles-shifting-approach-ai-content-435601
• Pierce, D. (2024, 5 maart). Google’s new ranking systems are designed to stop spam, SEO, and other manipulative tactics. The Verge. https://www.theverge.com/2024/3/5/24091099/google-search-high-quality-results-spam-ai-content

8.3 Storytelling

• Cleveland, D. (2023, 5 september). What is storytelling? – National Storytelling Network. National Storytelling Network – National Storytelling Network. https://storynet.org/what-is-storytelling/
• The Comprehensive Guide to Using AI for Effective Story writing. (z.d.). https://www.rezaid.co.uk/post/ai-for-effective-story-writing
• What is Storytelling: Complete Guide | SendPulse. (z.d.). SendPulse. https://sendpulse.com/support/glossary/storytelling
• Kominato, H. (2023, 28 juli). How to Tell Story using AI: Beginner’s Guide to AI-driven storytelling📚. Medium. https://medium.com/aimovies/how-to-tell-story-using-ai-beginners-guide-to-ai-driven-storytelling-38cda6d3857d
• Ellis, M. (2024, 31 januari). How to Use AI to Enhance Your Storytelling Process | Grammarly. How To Use AI To Enhance Your Storytelling Process | Grammarly. https://www.grammarly.com/blog/ai-story-writing/
• Cummings, L. (2023, 6 november). A Step-By-Step Guide to Using AI for Ethos-Driven Storytelling. Cyborgs Writing. https://www.isophist.com/p/a-step-by-step-guide-to-using-ai
• That, S., & That, S. (2023, 3 april). Narrative structure. Storyboard That. https://www.storyboardthat.com/articles/e/narrative-structures
• Unleashing the Power of Storytelling Artificial Intelligence in 2023 — Storly.ai • AI Generated Stories. (z.d.). Storly.ai • AI Generated Stories. https://www.storly.ai/power-of-ai-storytelling
• Salah, L. (2024, 19 april). AI Powered Storytelling: A 7 steps Guide to Generate Tales. My WordPress. https://www.ai-scaleup.com/academy/ai-creativity/powered-storytelling/
• Team, A. (2023, 18 februari). The potential of AI-generated content for storytelling. AIContentfy. https://aicontentfy.com/en/blog/potential-of-ai-generated-content-for-storytelling

8.4 Influencers

• Ismail, K. (2023, 21 juni). Types of Social Media Influencers: Mega, Macro, Micro or Nano. CMSWire.com. https://www.cmswire.com/digital-marketing/social-media-influencers-mega-macro-micro-or-nano/
• Sanders, R. (2024, 16 februari). The 5 Types of Influencers You Need to Know. Simplilearn.com. https://www.simplilearn.com/types-of-influencers-article
• Balaban, D. C., Szambolics, J., & Chirică, M. (2022). Parasocial relations and social media influencers’ persuasive power. Exploring the moderating role of product involvement. Acta Psychologica, 230, 103731. https://doi.org/10.1016/j.actpsy.2022.103731
• Instagram Marketing: Does influencer size matter? – Markerly Pulse. (z.d.). https://markerly.com/pulse/instagram-marketing-does-influencer-size-matter/
• Fuquay, A. (2019, 1 augustus). What Makes Influencers Want to Work with Brands? Carusele. https://blog.carusele.com/makes-influencers-work-with-brands
• Izea. (2023, 8 maart). Working with Brands: 4 factors influencers Consider – IZEA. IZEA. https://izea.com/resources/influencers-working-with-brands/
• Alain, T. (2024, 15 maart). How to run an influencer marketing campaign in 7 steps. Upfluence. https://www.upfluence.com/influencer-marketing/how-to-run-an-influencer-marketing-campaign-in-7-steps
• Hall, L. (2024, 19 maart). Influencer Marketing: The Ultimate Guide. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/influencer-marketing-guide
• Newberry, C. (2024, 5 maart). Influencer Marketing Guide: How to Work With Influencers. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/influencer-marketing/
• Geyser, W. (2024, 30 januari). 20 Creator economy statistics that will blow you away in 2023. Influencer Marketing Hub. https://influencermarketinghub.com/creator-economy-stats/
• Pattel, N. & NP Digital LLC. (z.d.). What’s the difference between a content creator and an influencer? https://neilpatel.com/blog/creator-vs-influencer/. Geraadpleegd op 1 januari 2024, van https://neilpatel.com/blog/creator-vs-influencer/
• EWM.Swiss Geneva. (2023, 13 november). https://ewm.swiss/en/blog/state-ai-influencer-marketing
• How to find B2B influencers? – Favikon. (z.d.). https://www.favikon.com/blog/find-b2b-influencers
• Narbhavi. (2022, 2 augustus). How to find B2B influencers effectively? – Zetran. Zetran. https://zetran.com/how-to-find-b2b-influencers-effectively/
• Nguyen, M. (z.d.). Virtual influencers: meet the AI-generated figures posing as your new online friends – as they try to sell you stuff. The Conversation. https://theconversation.com/virtual-influencers-meet-the-ai-generated-figures-posing-as-your-new-online-friends-as-they-try-to-sell-you-stuff-212001
• What’s the Difference Between Virtual Influencers, VTubers, Artificial Intelligence, Avatars, and More? (z.d.). https://www.virtualhumans.org/article/whats-the-difference-between-virtual-influencers-vtubers-artificial-intelligence-avatars
• SWOCC. (2023, 19 oktober). Menselijke vs virtual influencers: wie is de betere influencer? – SWOCC. https://www.swocc.nl/kennisbank-item/menselijke-vs-virtual-influencers-wie-is-de-betere-influencer/
• Hwang, S. (2024, 10 april). Should Your Brand Hire a Virtual Influencer? Harvard Business Review. https://hbr.org/2024/05/should-your-brand-hire-a-virtual-influencer
• Hutchinson, A. (2023, 5 december). The Age of Virtual Influencers Is Coming, Bringing a Range of New Considerations for Brands. Social Media Today. https://www.socialmediatoday.com/news/the-age-of-virtual-influencers-coming/701664/
• Admin. (2023, 25 augustus). The pros and cons of virtual influencers – SmartOSC. SmartOSC. https://www.smartosc.com/the-pros-and-cons-of-virtual-influencers/
• Herrman, J. (2024, 3 januari). AI Is Coming for the Influencers. Intelligencer. https://nymag.com/intelligencer/2024/01/ai-is-coming-for-the-influencers.html
• Lin, C. (2023, 7 december). How to Use AI for Influencer Marketing: A Beginner’s Guide. Social Native. https://www.socialnative.com/articles/how-to-use-ai-for-influencer-marketing-a-beginners-guide/
• Atherton, J. (2024, 11 april). Influencer Marketing and AI. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/influencer-marketing-and-ai
• Afzal, W. (2021). The Hype Machine. SinanAral. New York, NY: Penguin Random House, 2020. 416 pp. $28.00 (hardcover). (ISBN 9780525574514). Journal Of The Association For Information Science And Technology, 73(5), 752–754. https://doi.org/10.1002/asi.24604

8.5 Inbound marketing & marketing automation

• Hennigan, L. (2023, 15 augustus). What is inbound marketing? Definition, examples & best practices. Forbes Advisor. https://www.forbes.com/advisor/business/inbound-marketing/
• HubSpot. (z.d.-c). What is inbound marketing? | HubSpot. https://www.hubspot.com/inbound-marketing
• Team, A. (2023b, september 18). A Step-by-Step Guide to Creating an Effective Inbound Marketing Funnel. AIContentfy. https://aicontentfy.com/en/blog/step-by-step-guide-to-creating-inbound-marketing-funnel
• Hogan, L. (2024, 29 maart). A Step By Step Guide to Inbound Marketing Strategy. Hubspot. https://blog.hubspot.com/insiders/a-step-by-step-guide-to-inbound-marketing-strategy
• landing page builder to create custom pages fast | Unbounce. (2024, 17 april). Unbounce. https://unbounce.com/product/landing-pages/
• Digital-Delivery-Operations. (2023, 7 december). Predictive Lead Scoring + AI is a Game Changer – Salesforce. Salesforce. https://www.salesforce.com/eu/blog/predictive-lead-scoring-ai-sales-marketing/
• Wisneski, C. (2024, 7 januari). Complete Guide to Using AI Predictive Lead Scoring in Sales. Akkio. https://www.akkio.com/post/complete-guide-to-using-ai-predictive-lead-scoring-in-sales

8.6 Functionele content, been nuttig instrument

• De Waij, A. (2021, 26 oktober). Wat is utility content? – Digital Marketing. Digital Marketing. https://www.engagementmedia.nl/wat-is-utility-content/
• Bonderud, D. (2020, 30 december). The Five Types of Utility in Marketing. Hubspot. https://blog.hubspot.com/marketing/utility-marketing
• Garg, V. (2022, 21 oktober). Content utility in content strategy and design – Vinish Garg – Medium. Medium. https://medium.com/@vingar/content-utility-in-content-strategy-and-design-428e8fbf044d

8.7 Productinformatie: het zit ‘m in de details

• Accurate Product Information Is the Foundation of Successful Marketing. (z.d.). Marketing Maestros | Blogs | ANA. https://www.ana.net/blogs/show/id/mm-blog-2021-accurate-product-descriptions
• Liu, Y., Lyu, P., & Gao, W. (2024). Consumer Marketing Brand Cultivation Path Based on Image Recognition Technology. IEEE Access, 1. https://doi.org/10.1109/access.2020.3018112
• Zhou, E. (2023, 24 oktober). 18 Types of Product Information for eCommerce (with Examples). BlueStone PIM. https://www.bluestonepim.com/blog/product-information-example
• Florack, A., Egger, M., & Hübner, R. (2020). When products compete for consumers attention: How selective attention affects preferences. Journal Of Business Research, 111, 117–127. https://doi.org/10.1016/j.jbusres.2019.05.009
• Beginners’ Guide to Product Information Management in 2022. (z.d.). https://factory.dev/blog/product-information-management-guide
• Bustillos, M. (2023, 23 augustus). 13 Ways to Improve Your Product Pages. The HostPapa Blog. https://www.hostpapa.com/blog/marketing/10-ways-to-improve-your-product-pages/
• Product Page Optimization: 11 Elements of High-Converting Pages (2024). (2023, 2 november). Shopify. https://www.shopify.com/blog/expert-advice-improve-product-pages
• Zeleneva, I. (2024, 12 januari). Product Page Optimization: 6 Successful Strategies to Try. Semrush Blog. https://www.semrush.com/blog/product-page-optimization-successful-strategies-to-try/
• Informatica. (z.d.). What is Product Information Management (PIM)? https://www.informatica.com/nl/resources/articles/what-is-product-information-management.html
• Team, A. C. (z.d.). What is PIM? Product Information Management Defined. https://business.adobe.com/blog/perspectives/product-information-management
• Wikipedia-bijdragers. (2022, 18 november). Productfotografie. Wikipedia. https://nl.wikipedia.org/wiki/Productfotografie
• Reed, H. (2024, 12 februari). Must-Follow Product Photography Tips (Tools + Your Options) | BigCommerce. The BigCommerce Blog. https://www.bigcommerce.com/blog/how-to-rock-product-photography-on-a-budget/

8.8 User Generated Content

• Beveridge, C. (2024, 26 maart). What is User-Generated Content? And Why is it Important? Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/user-generated-content-ugc/
• Anderson, M. (2020, 3 september). Today’s ‘try before you buy’ mindset is reshaping how people shop. Think With Google. https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/consumer-purchase-behavior/
• Visual objects. (z.d.). Visual Objects. https://visualobjects.com/advertising/blog/user-generated-content-trends-statistics
• Kunsman, T. (2024, 26 februari). 36 User-Generated Content Statistics that you can’t ignore. EveryoneSocial. https://everyonesocial.com/blog/user-generated-content-statistics/
• Solomons, M. (2024, 20 februari). 90 UGC Statistics: Best Practices, Benefits, and Future Growth. Linearity Blog. https://www.linearity.io/blog/ugc-statistics/
• Acm. (2023, 19 juni). Regels over het plaatsen van reviews en aanbevelingen. ACM.nl. https://www.acm.nl/nl/publicaties/voorlichting-aan-bedrijven/acm-leidraad/leidraad-bescherming-online-consument/regels-over-het-plaatsen-van-reviews-en-aanbevelingen
• Tugas, L. (2024, 1 maart). UGC Content with AI: How to Generate User-Generated Content. Stack Influence. https://stackinfluence.com/ugc-content-with-ai/
• How to Use Generative AI to Analyze UGC Videos Quickly. (z.d.). Vyrill. https://www.vyrill.com/blog/use-generative-ai-analyze-ugc-videos

Hoofdstuk 9 Het verspreiden van je boodschap

9.1 Contentdistributie met het POEM-model

• Owned, Bought and Earned Media. (2012, 8 april). ALL THAT IS GOOD. https://danielgoodall.wordpress.com/2009/03/02/owned-bought-and-earned-media/
• Quoteresearch. (2017, 16 juli). You’re Not the Customer; You’re the Product – Quote Investigator®. https://quoteinvestigator.com/2017/07/16/product/
• KunstSpektrum. (2011, 3 februari). Richard Serra “Television Delivers People” (1973) [Video]. YouTube. https://www.youtube.com/watch?v=LvZYwaQlJsg

9.2 Paid distributiemiddelen

• Loktionova, M. (2022, 2 november). The Ultimate 2024 Guide to Content Distribution (+ Examples). Semrush Blog. https://www.semrush.com/blog/content-distribution-guide/
• The Career-Guiding question McKinsey’s publishing leader always asks | Content Marketing Institute. (2023, 15 november). Content Marketing Institute. https://contentmarketinginstitute.com/articles/mckinsey-publishing-leader-career/
• Kaput, M. (2024b, januari 22). What Is Artificial Intelligence for Social Media? Marketing Artificial Intelligence Institute. https://www.marketingaiinstitute.com/blog/what-is-artificial-intelligence-for-social-media
• Media Monk. (2024, 23 januari). Maximizing Reach: Content Distribution Automation Explained » Media Monk – AI Content Creation & Media Monk – AI Content Creation & Marketing Automation. https://mediamonk.ai/blog/content-distribution-automation/
• Greenleaf, J. (2024, 12 februari). Introducing content distribution strategies. nDash.com. https://www.ndash.com/blog/content-distribution-strategies
• Newberry, C. (2024b, april 17). Social Media Advertising: Cost, Benefits, and Tips for 2024. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/social-media-advertising/
• Event targetting bij Facebook: Log in or sign up to view. (z.d.). https://www.facebook.com/business/help/366151833804507?id=300360584271273
• About Quality Score – Google Ads help. (z.d.). https://support.google.com/google-ads/answer/6167118?hl=en
• Kenan, J., & Kenan, J. (2024, 25 april). Social media marketing: What it is and how to build your strategy. Sprout Social. https://sproutsocial.com/insights/social-media-marketing-strategy/
• WordStream. (2023, 14 november). What Is Quality Score & How Does it Affect Google Ads | WordStream. https://www.wordstream.com/quality-score
• Look a like targetting: Log in or sign up to view. (z.d.-b). https://www.facebook.com/business/help/164749007013531?id=401668390442328
• What is a Lookalike Audience? | Later Social Media Glossary. (z.d.). https://later.com/social-media-glossary/lookalike-audience/
• Video Advertising: What It Is and How It Works? – Storyly. (z.d.). https://www.storyly.io/glossary/video-advertising
• Create and edit TrueView video campaigns – Google Ads Editor Help. (z.d.). https://support.google.com/google-ads/editor/answer/6365848?hl=en

9.3 Owned mediakanalen

• Hines, K. (2022, 24 juli). 6 reasons why blogging is important for marketing and SEO. Search Engine Journal. https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/
• Patel, N. (2023, 5 oktober). Crafting the Optimal Content Distribution Strategy. Neil Patel. https://neilpatel.com/blog/content-distribution-strategy/

9.4 Earned distributiemidellen

• Social Media in Nederland Newcom.nl Social Media Report
• Decker, A. (2023, 4 januari). The Ultimate Guide to Content Distribution. Hubspot. https://blog.hubspot.com/marketing/content-distribution

9.5 Tools om je content te verspreiden

• What is a content management system (CMS)? (2024, 12 januari). Optimizely. https://www.optimizely.com/optimization-glossary/content-management-system/
• Balkhi, S. (2024, 17 april). 15 Best and Most Popular CMS Platforms in 2024 (Compared). WPBeginner. https://www.wpbeginner.com/showcase/best-cms-platforms-compared/
• Gartner, Inc. (z.d.). Best Web Content Management Reviews 2024 | Gartner Peer Insights. Gartner. https://www.gartner.com/reviews/market/web-content-management
• Guinness, H. (2023, 22 november). The 6 best social media management tools in 2024. Zapier. https://zapier.com/blog/best-social-media-management-tools/
• 50 Best Tools for Social Media. (2021, 10 februari). Content Marketing Institute. https://contentmarketinginstitute.com/articles/best-social-media-tools-top-marketers/
• Gwillym, N. (2024, 19 maart). 27 Social media tools every content creator needs. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/11-social-media-content-tools-every-content-creator-needs1
• Team, A. (2023b, maart 5). The Benefits of Automated Content Distribution for Increased Efficiency. AIContentfy. https://aicontentfy.com/en/blog/benefits-of-automated-content-distribution-for-increased-efficiency

9.6 Methoden om je contentbereik te vergroten

• Hemani, M. (2021, 31 maart). The REAL Benefits of Guest Blogging. Moz. https://moz.com/blog/the-real-benefits-of-guest-blogging
• Nica, I. (2022, 15 augustus). Everything You Need to Know about Guest Blogging. Hubspot. https://blog.hubspot.com/marketing/guest-blogging
• Laura. (2023, 29 september). Everything You Need to Know About Repeating Social Media Content. MeetEdgar. https://meetedgar.com/blog/repeating-social-media-content/
• Demystifying the “duplicate content penalty”  |  Google Search Central Blog  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/blog/2008/09/demystifying-duplicate-content-penalty
• Rowse, D. (2008, 10 oktober). The Why and How on Repeating Content on Your Blog. ProBlogger. https://problogger.com/repeating-content/
• eDIrectory.com. (2022, 14 januari). Content Marketing Strategies for Online Business Directories –. eDirectory Blog. https://www.edirectory.com/updates/content-marketing-strategies-for-online-business-directories/
• Galassi, D. (2023, 28 maart). Digital Directories, Part One of Our Local SEO Content Strategy | Blue Zenith Design + Strategy. Bluezenith Digital Marketing, Web Design and SEO Strategies. https://bluezenith.com/2023/01/developing-a-local-seo-strategy-digital-directories/
• McCoy, J. (2024a, maart 8). What Is Curated Content? A Guide to Boosting Your Strategy. Content Hacker. https://contenthacker.com/what-is-curated-content/
• 7 More Ways to Curate Content Like a Pro [New Examples]. (2022, 27 april). Content Marketing Institute. https://contentmarketinginstitute.com/articles/how-to-curate-content/
• Davis, A. (2012). Brandscaping: Unleashing the Power of Partnerships. Monumental Shift.

9.7 Methoden om de levensduur van je content te vergroten

• Bynder. (2024, 1 maart). 8 key content assets essential to content marketing (+ examples). Bynder. https://www.bynder.com/en/blog/8-key-content-assets-essential-content-marketing/
• 8 key content assets essential to content marketing (+How to create content assets that convert)  – @GatherContent. (2023, 10 maart). GatherContent. https://gathercontent.com/blog/8-key-content-assets-essential-to-content-marketing-how-to-create-content-assets-that-convert
• Anderson, C. (2004, 1 oktober). The long tail. WIRED. https://www.wired.com/2004/10/tail/
• Bradbury, L. J. (2023, 13 augustus). Content Distribution Strategy in 2023: How AI Helps Distribute content. https://www.wordtune.com/blog/content-distribution-channels-a-comprehensive-guide
• Nicole, D. (2023, 15 september). Evergreen Content: What It Is & How to Create It. Semrush Blog. https://www.semrush.com/blog/evergreen-content/
• Simon @ DMI & by Digital Marketing Institute. (2022, 1 september). The Beginner’s Guide to Evergreen Content. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content
• Marrs, M., M. (2024, 22 februari). What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO. WordStream. https://www.wordstream.com/blog/ws/2012/10/16/guide-to-evergreen-content-marketing
• Harsel, L. (2023, 22 december). Internal links: Ultimate Guide + Strategies. Semrush Blog. https://www.semrush.com/blog/internal-links/
• Moz. (2023, 24 mei). Internal Links SEO best Practices. Moz. https://moz.com/learn/seo/internal-link
• Stoddart, T. (2024, 2 februari). Content Repurposing Strategy: 180k to 1.2M Followers. Copyblogger. https://copyblogger.com/content-repurposing/
• A complete guide to repurposing content [including 9 real-life examples of repurposed content] – @GatherContent. (2022, 11 augustus). GatherContent. https://gathercontent.com/blog/a-complete-guide-to-repurposing-content

9.9 Nieuwe vormen van contentdistributie

• Image SEO Best Practices | Google Search Central  |  Documentation  |  Google for Developers. (z.d.). Google For Developers. https://developers.google.com/search/docs/appearance/google-images
• Toonen, E. (2023b, oktober 26). Image SEO: Optimizing images for search engines. Yoast. https://yoast.com/image-seo/
• Crowe, A. (2023, 19 januari). 12 important image SEO tips you need to know. Search Engine Journal. https://www.searchenginejournal.com/on-page-seo/image-optimization/
• Umnico. (2022, 29 mei). What is Messenger Marketing (and Related Benefits)? Umnico. https://umnico.com/blog/messenger-marketing-and-its-benefits/
• Christison, C. (2023, 15 december). The Best Facebook Messenger Marketing Strategies for 2024. Social Media Marketing & Management Dashboard. https://blog.hootsuite.com/facebook-messenger-marketing/
• Why messenger marketing is better than SMS | The Drum. (z.d.). https://www.thedrum.com/profile/viber/article/why-messenger-marketing-is-better-than-sms

Hoofdstuk 10 Marketing automation, leadscoring en leadnurturing

• The Definitive Guide to Lead Nurturing – Marketo. (z.d.). https://business.adobe.com/resources/guides/lead-nurturing.html
• The Definitive Guide to Marketing Automation. (z.d.). https://business.adobe.com/resources/guides/marketing-automation.html
• HubSpot. (z.d.). An Introduction to Lead Generation | Free Guide | HubSpot. https://offers.hubspot.com/lead-generation-introduction
• HubSpot. (z.d.-b). HubSpot Marketing | What is Marketing Automation? https://www.hubspot.com/products/marketing/marketing-automation-information
• Rivard, J. (2023, 14 september). 5 Types of Marketing Automation for Businesses to Consider. Marketing Insider Group. https://marketinginsidergroup.com/content-marketing/5-types-marketing-automation-businesses-consider/
• Pipedrive. (2020, 12 juni). Sales pipeline management: The in-depth guide. Pipedrive. https://www.pipedrive.com/en/blog/sales-pipeline-management
• Hero, A. (2023, 19 juni). What’s the difference between software automation and artificial intelligence? Automation Hero. https://automationhero.ai/blog/whats-the-difference-between-software-automation-and-artificial-intelligence/
• Santiago, E. (2023, 8 december). AI Marketing Automation: What Marketers Need to Know. Hubspot. https://blog.hubspot.com/marketing/ai-marketing-automation
• Chacko, A. (z.d.). AI Lead Management: Achieve higher efficiency. https://landbot.io/library/ai-lead-management. https://landbot.io/library/ai-lead-management#ai-workflow

Hoofdstuk 11 Hulpmiddelen voor contentmakers

• Narrato. (2024, 18 april). AI in Marketing: Practical Guide to Optimize Content Marketing. Narrato | Blog. https://narrato.io/blog/ai-in-marketing-a-practical-guide-for-optimizing-your-workflow-and-achieving-results/
• Handley, R. (2023b, december 14). 4 Content Calendar Examples to Inspire Marketing Teams. Semrush Blog. https://www.semrush.com/blog/content-calendar-examples/
• Camarena, A. (2023, 15 mei). How to Create a Great Content Calendar (+ 4 Free Templates). Semrush Blog. https://www.semrush.com/blog/content-calendar/
• De Issuekalender is verkrijgbaar bij https://webwinkel.issuemakers.nl/
• Simón, Y. (2024, 29 januari). How to Create a Content Calendar. Business News Daily. https://www.businessnewsdaily.com/16011-how-to-create-content-calendar.html
• Asioso. (z.d.). Topicality in Content-Marketing: Make yourself visible with news! | asioso. https://www.asioso.com/en/blog/topicality-in-content-marketing-make-yourself-visible-with-news-b440
• Team. (2023a, februari 13). Harnessing the Power of Authenticity in Your Content Marketing. AIContentfy. https://aicontentfy.com/en/blog/harnessing-power-of-authenticity-in-content-marketing
• Roggio, A. (2022, 14 oktober). The Hero-Hub-Help content marketing strategy. Practical Ecommerce. https://www.practicalecommerce.com/the-hero-hub-help-content-marketing-strategy
• ThinkwithGoogle. (2020, 3 september). Schedule your content. Think With Google. https://www.thinkwithgoogle.com/marketing-strategies/video/schedule-your-content/
• Ann, T. S. (2024, 27 februari). How to Build a Content Workflow to Systematize Content Creation. Semrush Blog. https://www.semrush.com/blog/content-strategy-workflow/
• Murray, M. (2024, 19 maart). Why content workflows are important — and how to create one. Bynder. https://www.bynder.com/en/blog/why-content-workflows-are-important-how-to-create-one/
• No-Author. (2024, 22 maart). How to Build a Content Creation Workflow for Content Marketing. ClickUp. https://clickup.com/blog/content-creation-workflow/

Hoofdstuk 12 Content en organisatiecultuur

• Gaspar, C. (2022, 15 augustus). The Content Marketing Maturity model. MarketMuse Blog. https://blog.marketmuse.com/content-marketing-maturity-model/
• The 6 Stages of the Enterprise Content Marketing Maturity Model. (2014, 1 juni). Social Media Today. https://www.socialmediatoday.com/content/6-stages-enterprise-content-marketing-maturity-model
• Phua, J. (2022, 1 november). The B2B Content Guide: Make sales your ally in content marketing. Forrester. https://www.forrester.com/blogs/the-b2b-content-guide-make-sales-your-ally-in-content-marketing/
• Joe Pullizi, Epic Contentmarketing. How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less. McGraw-Hill Education, 2013
• Chaffey, D. (2013, 3 mei). Benchmarking content marketing | Smart Insights. Smart Insights. https://www.smartinsights.com/digital-marketing-strategy/benchmarking-content-marketing/
• BRANDfog. (2020, 30 april). CEOs Speaking Out on Social Media Survey – BRANDfog. https://brandfog.com/resource/ceos-speaking-out-on-social-media-survey/
• Gallup, Inc. (2024, 22 april). How to Improve Employee Engagement in the Workplace – Gallup. Gallup.com. https://www.gallup.com/workplace/285674/improve-employee-engagement-workplace.aspx
• Content Culture: 7 elements to help you Cultivate one. (2022, 7 juli). Content Marketing Institute. https://contentmarketinginstitute.com/articles/cultivate-content-marketing-culture/
• Lieb, R. (2014, 4 december). The Three Components of A Culture of Content – Rebecca Lieb. Rebecca Lieb. https://rebeccalieb.com/blog/the-three-components-of-a-culture-of-content/
• Wainwright, C. (2016, 20 oktober). How to Cultivate a Content Culture at Your Company. Hubspot. https://blog.hubspot.com/blog/tabid/6307/bid/34064/how-to-cultivate-a-content-culture-at-your-company.aspx
• Olgun. (2023, 29 november). 9 ways to develop a content culture – Sticky. Sticky. https://www.sticky.co.uk/blog/article/content-culture/
• HR Cloud (z.d.). 8 Employee Engagement Strategies for a Better Workplace Environment (Plus the Ultimate Guide to Employee Engagement). https://www.hrcloud.com/blog/8-employee-engagement-strategies-for-improved-workplace-environment
• Accenture Report Finds Perception Gap Between Workers and C-suite Around Work and Generative AI. (z.d.). https://newsroom.accenture.com/news/2024/accenture-report-finds-perception-gap-between-workers-and-c-suite-around-work-and-generative-ai
• Razon, O. (2023, 5 oktober). The Generative AI Revolution: A paradigm shift in work culture. Forbes. https://www.forbes.com/sites/forbestechcouncil/2023/08/30/the-generative-ai-revolution-a-paradigm-shift-in-work-culture/?sh=49502a279921
• Pedroto, J. (2023, 6 december). Building a Continuous Improvement Culture. Kaizen Institute Consulting Group. https://kaizen.com/insights/continuous-improvement-culture/
• Quinn, W. (2023, 18 september). Creating a Culture of Continuous Improvement: Strategies to Foster Innovation and Growth. Modern Distribution Management. https://www.mdm.com/article/strategy-research/leadership/creating-a-culture-of-continuous-improvement-strategies-to-foster-innovation-and-growth/